The Sauna & Soak Lounge
Client Case Study
From Franchise to Independent Wellness Brand
Overview
The Sauna & Soak Lounge came to me during a major turning point: they were transitioning from a franchise to an independent business. They needed a complete brand transformation, one that reflected their new identity, their luxury aspirations, and their strong ties to their community.
Through close collaboration, I helped them develop everything from their new business name to their brand visuals, messaging, and digital presence. Within just one month of their rebrand launch, they ranked at the top of the Google Map Pack for their services.
Rebrand Goals
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Transition from a franchise identity to an independent brand without losing SEO efforts.
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Incorporate multiple elements: the angel numbers, 1111, an infinity symbol, and a gold and green color palette to represent their Veteran background
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Create a brand that balances wellness with luxury.
Solutions
After extensive discussions with the owner and studying the business's services and vision, I proposed the name “The Sauna & Soak Lounge.”
The name balances a sophisticated, upscale feel ("Lounge" suggesting chic community spaces) while clearly communicating their offerings: sauna, float, and contrast therapy. This helped maintain clarity for new customers while setting a welcoming, upscale tone.
Business Name
Custom logo design that subtly incorporates angel numbers 1111 and the infinity symbol, blending spirituality and timelessness.
Developed a luxurious gold and green color palette — symbolizing renewal, health, and abundance.
Designed brand elements that feel high-end.
Visual Identity
SEO Strategy
The Sauna & Soak Lounge Logo
Created by Kara Dellinger
Strategically optimized their new website structure, service pages, and Google Business Profile to preserve and grow local search visibility.
Carefully transitioned keyword strategies to accommodate the absence of "float" in the business name, using creative service descriptions and metadata.
Client Testimony
“I have worked with Kara for over a year, and she is spectacular! She was able to totally rebrand our business in a short amount of time and with grace. Her style and class are hard to find these days, and she listened to what I wanted. I highly recommend Kara for your social media/marketing needs. You will be
very pleased and impressed!”
- Laurel Judd, Owner & Founder of The Sauna & Soak Lounge
RESULTS
The Sauna & Soak Lounge ranked #1 on the Google Map Pack for multiple keywords in their service area within one month of rebranding.
Brand Naming
Logo Design
Brand Identity (colors, fonts, visuals)
Website SEO Strategy
Google Business Profile Optimization
Strategic Brand Positioning